ABOUT THE PROJECT
JAPCO Pest Control is a family-operated company serving Edmonton, Southern Alberta and Saskatchewan. With over 35 years of experience, their highly trained and licensed technicians are some of the best in the industry.
THE PROBLEM
With Having Your Employees Do Your Marketing
Previously, the company managed its social media presence and advertising in-house. After years of unprecedented growth, their team had become overwhelmed. Staying on top of a gruelling upload schedule while performing other essential responsibilities was becoming an impossibility.
Unfortunately, finding people that understand how to advertise in this industry is hard. Most pest control companies are small teams of 2-5 people that don’t have enough time to dedicate to managing their marketing efforts. And when big pest control companies do hire a marketing team, they tend to hire in-house, for life.
Initially, we were brought on as consultants to help JAPCO with some miscellaneous projects and to ensure a smooth transition once a larger marketing agency could be hired.
After a thorough social media audit, we rolled out new ad campaigns and social media content every week for four years.
We even ended up doing some work on the account as subcontractors under Orkin Canada and their parent company Rollins.
If you want to check out their social media accounts, just click one of the icons below.
IN OTHER NEWS
We’ve produced all kinds of content for JAPCO, from blog posts and illustrations to photography assets. Here are some of the highlights.
March 27th, 2022 – JAPCO Makes thebestcalgary.com’s Top 7 Ant Control Service Providers for the 2nd year in a row.
March 4th, 2022 – Could Your Monthly Service Report Be Doing More?
March 4th, 2022 – Getting Rid of Voles and Gophers.
January 2022 – JAPCO makes thebestcalgary.com’s Top 13 List of Pest Control Providers.
September 24th, 2021 – Here’s How We Increased JAPCO’s LinkedIn Following By 3800%.
January 26th, 2023 – JAPCO Pest Control ranked #7 out of #10 in follower growth among competitors on Linkedin.