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JAPCO Pest Control Ltd.

No-nonsense, killer pest control content. How are you marketing your IPM services?

ABOUT THE PROJECT

JAPCO Pest Control is a family-operated company serving Edmonton, Southern Alberta and Saskatchewan. With over 35 years of experience, their highly trained and licensed technicians are some of the best in the industry.

Painting: Team of JAPCO Pest Control technicians standing in front of their black work trucks and the Calgary skyline.

THE PROBLEM

With Having Your Employees Do Your Marketing

Previously, the company managed its social media presence and advertising in-house. After years of unprecedented growth, their team had become overwhelmed. Staying on top of a gruelling upload schedule while performing other essential responsibilities was becoming an impossibility.

Unfortunately, finding people that understand how to advertise in this industry is hard. Most pest control companies are small teams of 2-5 people that don’t have enough time to dedicate to managing their marketing efforts. And when big pest control companies do hire a marketing team, they tend to hire in-house, for life.

Initially, we were brought on as consultants to help JAPCO with some miscellaneous projects and to ensure a smooth transition once a larger marketing agency could be hired.

After a thorough social media audit, we rolled out new ad campaigns and social media content every week for four years.

We even ended up doing some work on the account as subcontractors under Orkin Canada and their parent company Rollins.

 

If you want to check out their social media accounts, just click one of the icons below. 👇

IN OTHER NEWS

We’ve produced all kinds of content for JAPCO, from blog posts and illustrations to photography assets. Here are some of the highlights.

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