Skip to content

Ida Mays Ice Cream & Emporium

Curious about the work we've been doing for Bragg Creek's historic ice cream parlour?


Formerly Scoops and Snacks is a Bragg Creek summer hot spot operating out of one of the oldest buildings on Historic White Avenue. Over the years, Ida May’s Ice Cream & Emporium has been home to several businesses;

  • A Texaco (Bragg Creek’s first gas pump)
  • A Telephone Exchange
  • A Post Office
  • A Country Market
Left to Right: Miriam Van Essen and Dick Koetsier Toast Ida May's Grand Reopening
And, even a gift store. But none of these would have been possible if Harry and Ida May hadn’t purchased the property back in 1921. In honor of the original owner, Ida May’s pioneering spiritthe shops new owners decided to rebrand and give this Grand Old Lady her due.


With Rebranding Something Both Old and New

Over the years, the shop has been through several different owners. Unfortunately, this has resulted in a scattered online presence and years of confusion for longtime fans.

After signing on with us, we prioritized ensuring the owners’ Summer 2022 rebrand went smoothly. Name changes can create a lot of uncertainty around;

  • When things are open
  • What products will be changing
  • How people can get ahold of the owners etc.

Our three-month-long campaign was almost exclusively rolling out announcements and updates while fielding questions from loyal fans of the original Scoops and Snacks.

We also developed an old-but-new follow-for-follow strategy perfect for businesses located in small, community-driven towns like Bragg Creek. 

After building out their Social Media presence with tons of original content we posted the results.👇

If you want to check out their social media accounts, just click one of the icons below. 👇

Leave a Reply

Your email address will not be published. Required fields are marked *