♕ How We Prove ROI
x Real Numbers And Real Results
Social Media ROI is notorious for being difficult to track and measure. This is why we’ve started sharing all our results on our website. This way, you get an accurate idea of what you’re paying for.
FOLLOWER COUNTS
You may have noticed that when we report follower counts, they are notated like this 235(+).
Because follower counts change daily, we use the number of followers that account had before we got involved (for example, 235) and add a ‘+‘ in brackets. This way, you know that every follower past that point was earned during the period we provided Social Media Management Services.
While some companies report growth as a percentage, we find this a little inaccessible for small business owners because an extra five followers can translate to a growth rate of 41% for some accounts.
HOW WE CALCULATE ENGAGEMENT
Vanity metrics like follower counts, views and impressions are valuable. But engagement (likes, shares and comments) are the best way to put those numbers in perspective.
These specific metrics measure ‘active’ participation. This is the kind of behaviour that leads to purchasing decisions and return customers.
Engagement rates measure the total activity SMM content recieves in relation to how many followers you have.
There are many different ways to calculate engagement, but we prefer a modified version for calculating the Average Daily ER. This custom formula allows us to gauge how often your followers interact with your content daily rather than how they interact with a specific post.
We like to play the long game around here.
Here’s how we calculate it;
1. We add all the activity you’ve received on your last 18 posts.
2. Divide by the number of followers you have multiplied by 18.
3. Then multiply it all by 100 to get a percentage.
What is a Good Engagement Rate?
Most Social Media Managers agree that a healthy engagement rate is between 1% and 5%. Small businesses with under 100 000 followers can usually hit these numbers quickly. But once you start growing, your engagement rate will drop significantly.
This is why comparing companies in similar industries and with similar audience sizes is essential when putting your results into perspective.
TRACKING YOUR SALES GOALS
Attributing conversions can be tricky. This is why we recommend things like making UTM tracking a part of your campaigns and, when possible providing a separate extension specifically for people calling from your social media accounts.
There are also a few other goals to consider when setting up a new campaign;
✅ Am I trying to reach a wider audience or sell to my existing customer base?
✅ Would a more consistent communication channel improve customer satisfaction?
✅ Are there FAQs or concerns I could save time by answering in a blog or social media post?
✅ Could outsourcing make my team’s workload more manageable?
✅ Am I having trouble communicating what makes my business different than my competitors?
Sometimes, our biggest benefit to our clients has nothing to do with numbers and everything to do with managing a heavy workload.
If communication or overwhelm is preventing your team from doing their best work, we will help you find the right solution for your goals. It’s what we do.✌️